MGMT 484 http://melmgmt484.wordpress.com Just another WordPress.com weblog Mon, 09 Feb 2009 20:24:03 +0000 http://wordpress.com/ en hourly 1 http://www.gravatar.com/blavatar/a9d8d323a93ba0fd586d3f8dcbc24b93?s=96&d=http://s.wordpress.com/i/buttonw-com.png MGMT 484 http://melmgmt484.wordpress.com Welcome http://melmgmt484.wordpress.com/2008/09/22/welcome/ http://melmgmt484.wordpress.com/2008/09/22/welcome/#comments Mon, 22 Sep 2008 13:47:16 +0000 melpurdue http://melmgmt484.wordpress.com/?p=32 ]]>

This site provides information to support your work in MGMT 484. Browse the topics on the right for links to relevant resources and databases.

These resources should help with the background research necessary to prepare a business plan; including the industry analysis, competitor research, and market research.

Seek further assistance from the Management & Economics Library kranlib@purdue.edu or at

www.lib.purdue.edu/mel

- MEL

]]> http://melmgmt484.wordpress.com/2008/09/22/welcome/feed/ 0 melpurdue Target Segment http://melmgmt484.wordpress.com/2008/09/22/target-segment/ http://melmgmt484.wordpress.com/2008/09/22/target-segment/#comments Mon, 22 Sep 2008 13:46:26 +0000 melpurdue http://melmgmt484.wordpress.com/?p=30 ]]>

Indiana Demographics/Employment Data

]]> http://melmgmt484.wordpress.com/2008/09/22/target-segment/feed/ 0 melpurdue Industry Attractiveness http://melmgmt484.wordpress.com/2008/09/22/industry-attractiveness/ http://melmgmt484.wordpress.com/2008/09/22/industry-attractiveness/#comments Mon, 22 Sep 2008 13:40:51 +0000 melpurdue http://melmgmt484.wordpress.com/?p=26 ]]>
]]> http://melmgmt484.wordpress.com/2008/09/22/industry-attractiveness/feed/ 0 melpurdue Market Attractiveness http://melmgmt484.wordpress.com/2008/09/22/market-attractiveness/ http://melmgmt484.wordpress.com/2008/09/22/market-attractiveness/#comments Mon, 22 Sep 2008 13:35:36 +0000 melpurdue http://melmgmt484.wordpress.com/?p=24 ]]>
]]> http://melmgmt484.wordpress.com/2008/09/22/market-attractiveness/feed/ 0 melpurdue Class Handout http://melmgmt484.wordpress.com/2008/09/22/class-handout/ http://melmgmt484.wordpress.com/2008/09/22/class-handout/#comments Mon, 22 Sep 2008 13:30:50 +0000 melpurdue http://melmgmt484.wordpress.com/?p=21 ]]>

Here is a copy of the class handout.

]]> http://melmgmt484.wordpress.com/2008/09/22/class-handout/feed/ 0 melpurdue Business Plans http://melmgmt484.wordpress.com/2008/09/22/business-plans/ http://melmgmt484.wordpress.com/2008/09/22/business-plans/#comments Mon, 22 Sep 2008 12:45:27 +0000 melpurdue http://melmgmt484.wordpress.com/?p=17 ]]>

Sources for sample business plans and tools to create a business plan.

]]> http://melmgmt484.wordpress.com/2008/09/22/business-plans/feed/ 0 melpurdue Components for Developing a Business Plan: Consumer spending habits http://melmgmt484.wordpress.com/2008/09/22/components-for-developing-a-business-plan-consumer-spending-habits/ http://melmgmt484.wordpress.com/2008/09/22/components-for-developing-a-business-plan-consumer-spending-habits/#comments Mon, 22 Sep 2008 12:44:24 +0000 melpurdue http://melmgmt484.wordpress.com/?p=15 ]]>
  • The book Who’s Buying… contains consumer buying trends on specific product categories including: Alcoholic and non-alcoholic beverages, entertainment, groceries, household furnishings, and several others.
  • The Consumer Expenditure Survey from the Bureau of Labor Statistics consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau — the quarterly Interview survey and the Diary survey — that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
  • Choices III is a massive survey conducted by Simmons Media & Markets. It is a study of consumer buying and media viewing habits. Choices III provides a significant level of flexibility in finding patterns and cross-matching different survey elements.  Data is from their 2005 survey. Choices III is available in the Management & Economics Library.
  • MediaMark is similar to Choices III and presents data on consumer buying and viewing habits.  It provides more prepackaged reports than Choices III.  MediaMark requires IE and you must create a free account with them.
]]> http://melmgmt484.wordpress.com/2008/09/22/components-for-developing-a-business-plan-consumer-spending-habits/feed/ 0 melpurdue Components for Developing a Business Plan: Market Research http://melmgmt484.wordpress.com/2008/09/22/components-for-developing-a-business-plan-market-research/ http://melmgmt484.wordpress.com/2008/09/22/components-for-developing-a-business-plan-market-research/#comments Mon, 22 Sep 2008 12:42:10 +0000 melpurdue http://melmgmt484.wordpress.com/?p=13 ]]>

Review market research reports for details and projections.

]]> http://melmgmt484.wordpress.com/2008/09/22/components-for-developing-a-business-plan-market-research/feed/ 0 melpurdue Components for Developing a Business Plan: Location, location, location http://melmgmt484.wordpress.com/2008/09/22/components-for-developing-a-business-plan-location-location-location/ http://melmgmt484.wordpress.com/2008/09/22/components-for-developing-a-business-plan-location-location-location/#comments Mon, 22 Sep 2008 12:39:37 +0000 melpurdue http://melmgmt484.wordpress.com/?p=11 ]]>

Gather information on where you will be located…do you have customers there?…what are they like?

]]> http://melmgmt484.wordpress.com/2008/09/22/components-for-developing-a-business-plan-location-location-location/feed/ 0 melpurdue Entrepreneurship focused journals & magazines http://melmgmt484.wordpress.com/2008/09/22/entrepreneurship-focused-journals-magazines/ http://melmgmt484.wordpress.com/2008/09/22/entrepreneurship-focused-journals-magazines/#comments Mon, 22 Sep 2008 12:38:38 +0000 melpurdue http://melmgmt484.wordpress.com/?p=9 ]]>

Magazines & journals focused on entrepreneurship…

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